We all agree with Shadowracers take on money in money out.
There are some sponsors that get into the sport just for the love of it. Finding them is gravy. Win win all round.
One action I've done is by simply using the products/services of those sponsors that help out the track and or drivers.
Next time you need a tranny done, a furnace installed, sell/purchase a house, renovations to your house etc. stop and think. Don't automatically go with the same business or the closest you have used in the past. Think which business name have you seen covering the quarter panel of a competitor and or billboard a round the speedway. Secondly and likley more importantly, tell them why and how you came across their business name.
The "big" guys can do their market reserch to see if their investment is worth it. For your every day fender/hood sponsors we need to bring it to them by word of mouth.
There is some very good thought in these last few posts. Being a former sales person I know knocking on them doors can be diappointing but there are those doors that have a smiling face and say where have you been. For certain you have failure if you do not not try.
I hope some of these posts have helped out.
There is some very good thought in these last few posts. Being a former sales person I know knocking on them doors can be diappointing but there are those doors that have a smiling face and say where have you been. For certain you have failure if you do not not try.
I hope some of these posts have helped out.
We're not telling them anything they don't already know. They're aligned with CPT and Kevin Bulmer, and Kevin comes from radio. He knows all about drumming up advertisers.
I have no idea on the figures, but I'd be willing to bet that naming rights for a division doesn't come cheap. In this economy, and you certainly CAN blame this one on the economy, that kind of $$ layout has to be a really tough sell.
All I'm saying, I guess, is don't be too quick to assume the guys running the show are at fault for not having a division sponsor. It very well could be that someone dropped the ball, but there's so many other factors that play into this stuff that I'd hesitate to even suggest there's fault to be found.
challenger was actually using racing to help with driver recruitment as i recall. and cintas sells work uniforms and laundry service to service shops (lots of small service shop owners at the track)
Our company uses Cintas for uniforms and we rent several thousand articles of clothing and I will tell you why they don't bother advertising. Cause the bought up most of the competition and they don't need too any longer.I miss the free Delaware Tickets :'(
But the key thing to remember is the both sides of the gate have a fair amount of technical people as fans of racing and they do use the service of various sponsors including trucking and uniforms! Make sure you market that to your sponsors and you let other sponsoring companies know you APPRECIATE what they do for the racers and the track.