V8 Supercars has announced the extension of its partnership with Coca-Cola Amatil (CCA) until 2015, one of several new sponsorship agreements to be unveiled before the 2013 Championship commences.
Coca-Cola Amatil will continue its sponsorship of the V8 Supercars Championship and V8 Supercars promoted events for the next three years, continuing the partnership that began in 2010.
The beverage -giant will supply its market leading brands for the anticipated 1.8 million fans that walk through the gates at Championship events in Australia.
Interest in this year's Championship is at an all-time high with foundation marques Ford and Holden being joined on the grid by the Japanese Nissan stable and Germany's AMG Mercedes. More new marques are anticipated in coming years.
V8 Supercars' Director of Commercial and Marketing John Dunlop said the ongoing partnership between CCA and V8 Supercars was another measure that V8 Supercars is growing on a national and international scale.
"Having Coca-Cola Amatil on-board with the V8 Supercars Championship recognises that as a sport, we are expanding and, as we head in to our next chapter, brands want to be a part of the next exciting phase," Mr Dunlop said.
The successful three year partnership will continue with Coca-Cola's vast beverage range serving the large on-track audience, along with major flow-on benefits and exposure.
"Coca-Cola Amatil has an extensive beverage range, offering our on-track audience variety and quality products that are recognised worldwide," Mr Dunlop said.
"They, along with our extensive portfolio of sponsors, are a terrific partner of the sport, and able to leverage their extensive suite on and off track.
"This year we embark into the next era of V8 Supercars and high class sponsors, like Coca-Cola Amatil, are getting on board to be a part of the next phase of V8 Supercars."
Tanya Carroll, National Sponsorship & Asset Manager Coca-Cola Amatil said: "We are thrilled to announce our continued partnership with the V8 Supercars. We look forward to the next three years of working together as the Official Soft Drink of the V8 Supercar Championship."
Coca-Cola Amatil has exclusive pourage rights at V8 Supercars' promoted events: Tasmania 360, Sucrogen Townsville 400, Coates Hire Ipswich 360, Sandown 500, Supercheap Auto Bathurst 1000, Armor All Gold Coast 600, Phillip Island 400 and the Sydney 500.
The company will supply non-alcoholic products in line with its official designations:
- Official Soft Drink of the V8 Supercar Championship
- Official Spring Water of the V8 Supercar Championship
- Official Sports Drink of the V8 Supercar Championship
- Official Fruit Juice of the V8 Supercar Championship
- Official Supplier of Non-Alcoholic Beverages to the V8 Supercar Championship
The V8 Supercars season kicks off with the Clipsal 500 in Adelaide, from February 28 - March 3. The sport also makes its highly anticipated US debut in Austin, Texas, in May.
ABOUT COCA-COLA AMATIL (CCA):
CCA is one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the five major Coca-Cola bottlers in the world. CCA's diversified product portfolio includes carbonated soft drinks, spring water, sports and energy drinks, fruit juice, coffee, tea, flavoured milk and packaged ready-to-eat fruit and vegetable products and snack foods. CCA also manufactures, sells and distributes Australia's leading alcoholic ready-to-drink beverage, Jim Beam & Cola and sells distributes the Beam premium spirits portfolio. CCA employs more than 15,000 people across the Group - Australia, New Zealand, Indonesia, PNG, Fiji and Samoa. It has access to more than 270 million consumers through more than 690,000 active customers.
ABOUT V8 SUPERCARS:
The V8 Supercar Championship is the premier motorsport category in Australasia. In 2013 there are 14 Championship events and the non-Championship event at the F1 Australian Grand Prix in Melbourne. Two events will be held overseas - in Auckland, New Zealand and in the USA at Circuit of the Americas in Texas. Seven V8 Supercar events feature the Dunlop Series, a separate Championship which supports the development of up-and-coming V8 Supercar drivers. In 2013, V8 Supercars produces its own television content for Australia's Seven Network. Through a network of international telecast partners V8 Supercars was broadcast into 137 countries, a reach approaching 500 million households. 2013 is the first year for the Car of the Future (CO TF). These new cars are lighter, more economical, have increased agility and are highly competitive. The Ford vs Holden battleground of the last 20 years has been supplemented by new manufacturers and investors in Nissan Motorsport racing four Nissan Altimas and Erebus Motorsport running three Mercedes-Benz E63 AMG V8 Supercars.
For further information please contact:
Cole Hitchcock
General Manager Communications
V8 Supercars
+61 412 743 097
ch@v8supercars.com.au