Dave,

  That is the best idea to date, I am sure you have something there, maybe the time you spend here can be best put to making this happen. You may not be able to get a deal for yourself but working for the greater good may be good for you in the long run.

I would think large sponsors would be more inclined to help out the Olympics, seeing as though they only come around every four years. That, and they are the largest sporting event in the world.

I do like your thinking though. Maybe even Canadian Tire, coughing up a few more pennies. They charged me enough to do my brakes...

I don't understand why the western racers are upset that not everyone is going west.  Okay kiddies let me explain why they are not traveling west, its the same reason western drivers don't come east very often ........... MONEY, of more precisely the lack therof.

SRAMA

Good points and well taken, and yes the reasons always come back to money.
But very few understand the term, touring series, as fans, and more so as racers.
Cost is the number one failure or success to any travelling series.
The more the series has to offer, the better the deal.
If a series can cover the cost of travel, the better the turnout of people willing to compete, and that is the case in any sporting event, regardless if it is Hockey, Baseball, Football, Golf or Racing.
To be successful as a touring series, i.e. different sporting venues as listed above, the series must make it cost effective for the competition to travel, if travelling is the case of giving the sport an International or Global status.
In this case it is simple, and I will protect the sponsor that was noted as , "coughing up a few more pennies".
Canadian Tire has already paid their dues at a price of $1,000,000.00 per year- what more do you want from a series sponsor. The key here is where did the million go and was it spent in the right direction to allow the series to prosper, grow, and provide the sponsor with the satisfaction that the money they spent was used to promote the series, and in turn, give them a return on marketing values and image.
Another case would be that the sponsors, i.e. Sunoco could benefit much more from the series with more signage on the cars and the haulers to promote there logo as a major factor to the series success, and this would be more recognised in the eye's of the consumer.. the buying public of the brand name Sunoco.
All in all, in order to build the series, or event in the case of the Olympics, the sponsorship proceeds should be used to help the development and the success of the future of the product, and in this case it would be the teams that support the NASCAR Canada idea to become successful in the marketing of motorsports here in Canada.

I could spend years trying to sell NASCAR on this idea, but it will never be as successful as a pitch made from the fans, the buying public, and the media, to any large sponsor like Sunoco for example.
Just like in Golf, before Tiger Woods came along, Nike was a supplier of sporting equipment, and once they signed Tiger they realized there was a whole nother gain of sales generated by putting the logo Nike on golf, and now they support about 65% of the Golfers and their expenses.
Company's like Sunoco can benefit allot by supporting the expense of the men and women in motorsports that support the logo's of Sunoco, and by doing so can generate a whole new fan base and customer base at the same time.
It's not rocket science- just good business sense that is well overdue in Motorsports.

In addition, we are a Race Team that is unsponsored, and there is a reason for that.
I have been racing for years and I learned years ago that you cant just take people's money without giving them a return on their investment.
That theory has hurt our program to date, but I am sure it will help us down the road.
When we sign a sponsorship we want the sponsor to be rewarded to the point that they come back to us every year and request a repeat, so finding the right niche is critical for success.
This NASCAR deal is going to take off,  slowly,   but it will succeed and that is what we want to be able to sell to our sponsors. Endorse it, enforce it, and promote it to the best of your ability's but always remember it's the sponsors logo that is on the line so you better remember that you are always in debt to them, and more importantly, their customers.      

There is no doubt about the merit in your suggestions - for racers.  Sponsors though are looking for customers, not signage.  Putting a decal on a race car or hauler as a single act  isn't going to convince consumers to support that sponsor with hard earned dollars.  What is needed is a fan following that is loyal and supports individuals and teams, and believes in their endorsement of those sponsors.  The series is not promotiing its drivers as a national tour or sport.  Go into a Canadian Tire store with a Peter Gibbons poster and ask a few passing shoppers who he is.  The majority have no idea!  I tried it!  And that was Newmarket, near his home town.  The reason Tiger Woods and Nike have such a positive relationship is because amateur golfers think that if they buy his equipment and wear his brand of clothes it will make them a better golfer.  They buy Nike!!  How many consumers can you honestly tell your sponsor you have sent into his or her store, or convinced to purchase that product or service?  NASCAR is selling sponsorship based on its success in the USA of getting consumers to support (that's buy from) its sponsors.  We have yet to see if Canadians will follow suit.  NASCAR says the average American spends $300 plus per year on NASCAR merchandise, but Canadians spend less than $30.  It's their dream that they will reap the profits when they get us all spending 10 times as much as we currently do.  And you can be sure that's what they are telling every potential sponsor with whom they meet.